Check email service status before sending emails #email #mailinglist

Wed, 16 Dec 2020 12:39:00 +0000

When an email bounces, it gets auto-unsubscribed in many mailing lists to protect the reputation of the sender or the mailer service but a working email id can still bounce if the email service provider is having a technical issue and in this case all email ids belonging to that particular email service provider in the mailing list could potentially be unsubscribed automatically.

This can lead to mass unsubscribes if a major email service provider goes down, resulting in unrecoverable cost to the current Newsletter Economy.

To prevent this the mailer service should check the service status of the email provider before mailing to the list.

I think there is a need gap for a service which keeps track of the service status of all email providers in realtime (i.e. not dependent upon user reports like downdetector) which can be used by the mailer services.

3 points posted by Abishek Muthian

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Check email service status before sending emails #email #mailinglist