Validate your problems, startup ideas to create products which people want

Single referral system for all services #marketing #monetization

Fri, 30 Jul 2021 02:43:00 +0000

Affiliate marketing is the best alternative to those who don't want to encroach upon the privacy of their readers with ads which uses tracking cookies. When used in a content without conflict of interest it can add value to both the readers and the publisher.

But the current referral system is messy with,

Each product or service having tied up with a different agency for providing referral links or having their own.
Arbitrary approval criteria for new signups.
Obscure payment policies etc.
Publishers gaming the referral system where only a single eCommerce company is benefited.

There's need-gap in affiliate marketing to cut down the middlemen and to connect the advertisers with publisher directly with a single universal referral system.

3 points posted by Abishek Muthian

How to know if your ad campaigns are effective? #advertising #marketing

Thu, 02 Jun 2022 16:23:00 +0000

After watching this video: https://www.youtube.com/watch?v=WcNbIm0fRxk

I've realised that many companies put a ton of money into ads which helps people to recognize the product but the issue is that those companies don't know if they are targeting the right type of customer and if they are having positive responses from said ads.

1 points posted by rgm48

Tell me when I'm out of Twitter Jail #twitter #marketing

Mon, 09 Nov 2020 12:37:00 +0000

I'm a social media manager and marketer so tweeting on behalf of my clients is part of my daily routine. But there's a problem especially for new accounts, if a new twitter account like/retweet/reply to a famous account then it's an immediate recipe for a shadow ban or Twitter Jail even if the purpose was completely innocuous.

Often, even tweeting the product/company url twice in a day can get one into trouble as Twitter's algorithms are very stringent towards new accounts without enough followers. This leads to the disappointment of my clients, who come to me when they release a product or launch their company and obviously the account I create for them would be new and likelihood of going to Twitter jail is very high.

Fortunately, Twitter releases you from the jail if the infraction isn't severe but there's no way to know when that will happen. It has taken couple of hours, couple of weeks or even never in my experience. There are services like shadowban.eu which provide details about your Twitter Jail sentence but currently there's no way to know when you are out of the jail unless you manually check regularly.

4 points posted by Ezekiel

Finding paying customers for a product #marketing #sales

Mon, 06 Jan 2020 12:52:00 +0000

Web software consumer market has been behaviourally optimised to seek 'FREE' products. People happily use low quality free products, which steal their data, control their free speech and elect governments for them; but stay away from high quality, reasonably priced products which offer better values for their price.

If this continues, only monopolies which can spend Billions in advertising their free products can continue their business and small businesses which aims to provide better value cannot even reach their customers.

There is a need for a new marketing phenomenon which can help such reasonably priced products reach their intended customers i.e. those who are willing to pay for better value and create a behavioural change towards buying high quality, sustainable products.

4 points posted by Nancy Ilias

No brand products #marketing #ecommerce

Fri, 02 Apr 2021 05:13:00 +0000

Brands have made developing cult following as the way to do business. This creates lot of negativity as I constantly see consumers fighting each other for their favorite brand over Internet forums, Private businesses shouldn't be able to command this much hold on their customers.

I think one way to address this would be the consumer choice to let go of the brands completely and buy high quality nondescript items without any brands. When I search for such no-brand products I see couple of websites pop up, many of them for just T-shirts with one difference being https://brandless.com/ which seems to be offering products from different categories.

I feel there's a need for more brandless type eCommerce websites, especially since the manufacturer can pass on the savings from brand development, marketing to the end consumers. Would you assert your consumer choice to buy products without any branding to reduce the hold private business have over you? If you are a manufacturer would you sell your product without branding through such eCommerce website?

3 points posted by Rakesh

Identifying gender from a name for marketing #profiling #marketing

Fri, 28 Feb 2020 12:45:00 +0000

In my job, I get to communicate with overseas customers over email; it is tough to find the gender from the foreign name which we are not used to, for using appropriate title.

I guess, this may be a problem faced by others performing similar roles and if so I would like to know how they deal with it.

3 points posted by Nancy Ilias

Stock images, videos with exclusive rights #stockimages #marketing

Fri, 24 Jan 2020 17:16:00 +0000

Stock images are being used by those who cannot afford or convene a professional photoshoot for marketing or other creative purposes. But, stock images/videos get used for the same purpose by many and thereby looses its value becoming counterintuitive.

Even, paid stock images/videos face this problem.

I would like to buy stock images, videos from a wide selection at affordable rates for my marketing which is owned just by me and is not available for anyone else to use i.e. exclusive rights only to the buyer.

2 points posted by Cristen George