▲ ▼ Analysis of social media posts of anyone
I work as a freelance social media manager, as part of my work I have to analyse the performance of the social media posts of my clients and their competitors.
Twitter & Facebook themselves offer some form of analytics; Twitter offers for all profiles and Facebook offers it for Business pages, obviously they are limited to the user profile. Social media posting tools such as Hootsuite, Buffer offer insights for those posts posted via their platforms.
But, I need insights for the tweets and posts of others. Like their top performing tweets/posts, segmented categories, timings, gain/loss of followers according to their tweet/post, tweet/post sentiment, media categories etc.
I assume this kind of insights is possible from the public data as there are some tools like https://followerwonk.com/ which gives deep insights about twitter followers and https://foller.me/ which gives insights about public tweets although is limited to 100.
I think if this need gap is fulfilled, the product could be indispensable for social media analysts.
For Twitter I have developed a proprietary solution to identify and rank influencers for any topic. The system has tremendous overhead, analyzing millions of tweets and user accounts for some topics. I am able to create scrubbed tweet feeds and trending hashtags, users, etc.
What do you use it for? Is it for personal use or do you plan releasing it as a product? Is there any interesting behavioural pattern you've found via your application.
There does seem to be a need gap in the current social analytics tools in the analysis of someone else's profile, from what you've said.