▲ ▼ Skin care cosmetics irrespective of skin colour
This could be an India specific need gap, I would like to have skin care products which doesn't pitch on making skin fairer but just helps with skin care irrespective of the skin colour.
Almost every major cosmetic brand in India is pitching on making skin fairer indulging in extremely false advertising, while rest of the developed world has moved on to skin care products. Skin care is the largest growing segment of the cosmetic industry in the western countries.
There is a need gap for skin care products in India, which doesn't advertise about skin colour but about improving, maintaining quality of the skin whatever colour it may be.
That's a succinct need gap, I appreciate keeping it non-political. I would love a cosmetic brand which follows ethical advertising practices, skin care focussed products instead of skin color could be a solution for it.