▲ ▼ Single referral system for all services
Affiliate marketing is the best alternative to those who don't want to encroach upon the privacy of their readers with ads which uses tracking cookies. When used in a content without conflict of interest it can add value to both the readers and the publisher.
But the current referral system is messy with,
- Each product or service having tied up with a different agency for providing referral links or having their own.
- Arbitrary approval criteria for new signups.
- Obscure payment policies etc.
- Publishers gaming the referral system where only a single eCommerce company is benefited.
There's need-gap in affiliate marketing to cut down the middlemen and to connect the advertisers with publisher directly with a single universal referral system.
I used to work for a company that aggregated referral systems. These large IT groups that service large e-comm sites, like Nordstom, Macys, Target, Old Navy are set in their ways and difficult to build on top of for three reasons 1) outdated and complicated systems, 2) Poor change management - breaking changes happen all the time with little or no notice 3) there is basically negligible technical support - assuming you are admitted to the provider platform..
Making a link that sits on top of the right provider is hard enough but it's doable, getting paid the right amount if someone buys something from your link is much more the intractable problem.