▲ ▼ Calculating Purchasing Power Parity
Pricing the products in the local currency is one of the easiest way to increase the global sales, But just converting the currency and pricing it according to the exchange rates doesn't do justice as price of the product should be what the market is willing to pay for it.
The market would pay according to its purchasing power, Purchasing Power Parity provides the rates of conversion to equalize the purchasing power of source country and destination country by taking into account different economic factors.
But calculators which help with this conversion are outdated.
But calculators which help with this conversion are outdated.
I wanted to price my products according to the purchasing power parity, So I created a Purchasing Power Parity Calculator with latest data and have released it on StartupToolchain.
Nice tool. But Austria no longer uses ATS as it's currency. They use Euro since 1999/2002 https://www.austria.org/currency