Calculating Purchasing Power Parity

posted by Abishek Muthian Ideator , 33 days ago, show insights

Pricing the products in the local currency is one of the easiest way to increase the global sales, But just converting the currency and pricing it according to the exchange rates doesn't do justice as price of the product should be what the market is willing to pay for it.

The market would pay according to its purchasing power, Purchasing Power Parity provides the rates of conversion to equalize the purchasing power of source country and destination country by taking into account different economic factors.

But calculators which help with this conversion are outdated.
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