▲ ▼ Only 25% of businesses succeed to 15 years
According to Investopedia, only 25% of businesses succeed in 15 years, which leaves the rest failing due to several reasons. One of the biggest problems when starting a business is knowing what customers like, from example: what products do they buy usually, when do they buy it, etc. Due to that, most businesses have a difficult time targeting the right customers.
Who needs this are small business owners who are planning to sell their preferred objects to a niche market or the entrepreneurs who want to scale as big as they can by choosing the right people. So the solution is implementing AI and machine learning to help these people obtain the customers they want to have so they can grow their business knowing already which customers they can get and expand once they obtain those customers.
I think that a platform which includes a dashboard about how are you marketing your product and which strategies best work for you can be extremely helpful since it helps them to know what the customer needs so the business owners can sell their products to them and they can expand efficiently. Other features might include helping analyze how is the business spending money so it can track records of their expenditures and know if they are making a profit or not (checking employee salaries, inventory, etc).