▲ ▼ Analytics data without cookies or fingerprinting
All industry-standard methods to collect data for web analytics are relying on the identification of recurring visitors and transmitting personal data to third-party companies. The problem here is the data privacy aspect.
Within the European Union this constellation leads to incomplete data in web analytics. Consent banners are implemented on websites to block any trackers and only allow tracking once visitors click something like 'yes please track me'. Obviously, a high number of visitors does not accept that.
For some use-cases, there is no alternative to visitor consent and profiling-based tracking. Just think of aggregating customer data within your CRM or tracking conversions and reporting them to ad networks. But there are other analytics tasks that would not require personal data or the identification of visitors.
Plain statistics about the number of website sessions, acquisition channels, or the performance of your content could be generated from technical website activity data without any connection to a visitor. We would not even require the IP addresses for this.
Literally 2 minutes ago I have published a post on how to integrate Plausible with Stormkit - https://www.stormkit.io/blog/using-analytic-tools-with-stormkit . Plausible is an open source analytic platform that is cookieless (if I'm not mistaken) and GDPR friendly.
In response to this, I decided to create Qreuz at https://qreuz.com
The ethical monitoring solution at Qreuz helps to collect statistical website data that can't be aggregated into any profiles.
There are no cookies involved and there is also no server-side fingerprinting or other hidden technologies to aggregate visitor profiles.
With connectors, you can connect your monitoring data to marketing tools and your data warehouse.
The solution at Qreuz helps to add consent-free monitoring to your website.
The easiest way to integrate monitoring with Qreuz is available for WordPress: https://qreuz.com/wordpress.
We are also supporting any other PHP-based CMS and any website hosted on Apache or Nginx.
The plan with Qreuz is to offer an alternative for websites and a real value beyond better privacy.