▲ ▼ Due diligence is too timely and expensive
Due diligence is the process of conducting an investigation, review, or audit to verify facts and info about a particular subject.
Often due diligence is done in the business world to verify a business's value or economics. Usually investors, businesses, and governments will do due diligence to get a full picture on a company or person.
However many startups, private investors, or under-resourced organizations cannot afford or don't have the time to manage a thorough due diligence investigation.
Many internet companies sold through online marketplaces end up being scams or have fraudulent revenue or profit numbers.