▲ ▼ Find why the customer didn't make the purchase
Finding why the customer didn't make the purchase after visiting the buy page is hard, existing solutions are intrusive and inefficient.
Exit survey is one of the common methodologies applied to find why the customer didn't make the purchase but they are considered a nuisance and so we rarely get any valuable data from it.
Stripe developer logs contain useful information about all events, I find it particularly useful to find which customer visited the buy page but didn't complete the purchase.
I think an automated solution which uses that information to send an offer to complete the purchase can not only address the said problem but also increase the sales.