▲ ▼ Finding paying customers for a product
Web software consumer market has been behaviourally optimised to seek 'FREE' products. People happily use low quality free products, which steal their data, control their free speech and elect governments for them; but stay away from high quality, reasonably priced products which offer better values for their price.
If this continues, only monopolies which can spend Billions in advertising their free products can continue their business and small businesses which aims to provide better value cannot even reach their customers.
There is a need for a new marketing phenomenon which can help such reasonably priced products reach their intended customers i.e. those who are willing to pay for better value and create a behavioural change towards buying high quality, sustainable products.
Value-driven marketing does exist, but is pain staking and hard. Not sure what could make it easier. Any ideas?